TOVAR*HENAO          
COLOMBIAN CREATIVE DIRECTOR BASED IN BOGOTÁ.




WELCOME THIS IS A CURATED SELECTION OF MY WORK ACROSS MULTIPLE DICIPLINES.
PICK A NUMBER, DIVE INTO EACH PROJECT AND HAVE FUN.



W O R K  C H A P T E R S

01 ADVERTISING 
02 PHOTOGRAPHY

03 MUSIC

04 FILMMAKING

05 FREESTYLE




CREATIVE DIRECTOR  -  COPYWRITER -  SCREENWRITER - PHOTOGRAPHER - PROFESIONAL MARKETER - DISLEXIC MUSIC PRODUCER -

-  SAGITTARIUS / SCORPIO / VIRGO -  FAST SLEEPER - MOVIE BUFF - DOG LOVER - MUSIC  JUNKIE - FOOD PRAISER -




PRESS FOR BIO.

HI, MY NAME IS JAIME ANDRÉS TOVAR HENAO, A MULTIDISCIPLINARY CREATIVE DIRECTOR BASED BETWEEN MEDELLÍN AND BOGOTÁ, COLOMBIA.

RAISED IN A 90S VIDEO CLUB, MY CHILDHOOD WAS A TAPESTRY OF CINEMATIC VIBES AND POP CULTURE REFERENCES. IN A SHORT TIME, I BECAME A FAN OF STORYTELLING IN ANY OF ITS FORMATS—FROM VHS, BETAMAX, AND LASERDISCS TO DVD, BLU-RAY, AND DIGITAL FILES.

FAST-FORWARD TO ADULTHOOD, THAT OBSESSION BECAME A CAREER BUILT ON STRATEGIC CREATIVITY, LEADING MULTIDISCIPLINARY CREATIVE TEAMS, AND SHAPING MAJOR CAMPAIGNS FOR GLOBAL AND REGIONAL BRANDS—UNILEVER, HYUNDAI, SPOTIFY, NETFLIX, AND HBO MAX—ACROSS COLOMBIA, LATIN AMERICA, AND THE U.S.

I APPROACH IDEAS THE WAY A STRATEGIST DOES: STARTING FROM BUSINESS THINKING AND CULTURAL INSIGHT, THEN PUSHING THEM TOWARD WORK WITH REAL IMPACT. THAT'S MEANT LEADING CREATIVE TEAMS ACROSS BOTH GLOBAL AND INDEPENDENT AGENCIES, OWNING THE PROCESS END TO END—FROM STRATEGIC INSIGHT AND CONCEPT, THROUGH ART DIRECTION, TO EXECUTION ACROSS MULTIPLATFORM CAMPAIGNS. SO, AS YOU CAN IMAGINE, MY SCREEN TIME REMAINS UNCHANGED.

OUTSIDE OF THAT, I STRIVE EVERY DAY TO IGNITE MY OTHER PASSIONS—MUSIC PRODUCTION, SCREENWRITING, STREET PHOTOGRAPHY, AMATEUR COOKING, AND PETTING MY TWO DOGS (NINJA AND COSTA). AND OF COURSE, DAYDREAMING 24/7 ABOUT MAKING A FILM THAT, ONE DAY, ALMODÓVAR OR VILLENEUVE MIGHT WATCH AND THEN LEAVE A FIVE-STAR REVIEW ON LETTERBOXD.



EXPERIENCE & AREAS  

I'VE WORKED AS A CREATIVE IN BOTH LARGE AND INDEPENDENT AGENCIES, CONCEPTUALIZING CAMPAIGNS AND IDEAS FOR TRADITIONAL BRANDS LIKE UNILEVER AND HYUNDAI, AS WELL AS CREATING SOCIAL MEDIA CONTENT FOR ENTERTAINMENT BRANDS LIKE SPOTIFY AND NETFLIX, FOR THE COLOMBIAN, LATINAMERICA AND US MARKET.
I'VE ALSO WORKED IN PUBLISHING AND EDITORIAL MEDIA, SUCH AS VICE, IN THE AREAS OF BRANDED CONTENT AND EDITORIAL CONTENT AS A CREATIVE PLANNER.

AND I HAD THE PLEASURE OF WORKING IN THE ACADEMIA FIELD AS A PROFESSOR OF WRITING AND CREATIVITY AT SCHOOLS SUCH AS BROTHER BOGOTÁ AND AT UNIVERSITIES SUCH AS UPB IN THE CITY OF MEDELLÍN, WHERE I CURRENTLY WORK AS A  PROFESSOR AT THE FACULTY OF SOCIAL SCIENCES OF THE ADVERTISING AND MARKETING PROGRAM.
  1. AKIRA CINE
    FILM CREATIVE DIRECTOR AND FILMMAKER BOGOTÁ (LATAM) , 2026 -PRESENT
  2. MONKS COLOMBIA & LATAM
    ASSOCIATIE CREATIVE DIRECTOR Creative Hub (LATAM) , 2020 -2026
  3. UNIVERSIDAD PONTIFICIA BOLIVARIANA OF MEDELLÍN
    PROFESSOR Faculty of Social Sciences of the Advertising and Marketing Program 2025-PRESENT
  4. VICE MEDIA & VIRTUE AGENCY
    CREATIVE PLANER /CREATIVE DIRECTOR BOGOTÁ,  2019- Covid19
  5. MULLEN LOWE SSP3
    SENIOR CREATIVE COPYWITER Bogotá, 2017-2019
  6. DDB COLOMBIA
    COPYWRITER Medellín,  2017.


STUDIES & PROFILE  

I HOLD A BACHELOR’S DEGREE ON MARKETING FROM THE BOGOTÁ UNIVERSITY JORGE TADEO LOZANO, CLASS 2015.
ADDITIONALY, I HAVE PURSUED SOME STUDIES ON STORYTELLING, PHOTOGRAPHY, SCREENPLAY AND COPYWRITING.
  1. UNIVERSIDAD JORGE TADEO LOZANO
    MARKETING PREFESIONAL BOGOTÁ, August 2010 – August 2015
  2. FILMMAKERS MEXICO
    SCREENWRITING (TV, SERIES, FILMS AND SHORTFILMS) ONLINE,  2022- March  2023
  3. NEIL FRENCH / EL DORADO FEST
    STORYTELLING Bogotá 2016.
  4. PUTOS MODERNOS & DOMESTICA
    COPYWRITING X COPYWRITERS Medellín, July 2013
  5. ALLISON COURSES powered by HARVARD
    DIGITAL PHOTOGRAPHYONLINE, January  2017- March  2017
AWARDS & RECOGNITIONS  

SOME OF THE RECOGNITIONS OF MY WORK AS A CREATIVE INCLUDE WINNING GOLD IN YOUNG LIONS FILM WORLDWIDE IN 2021, ONE D&AD PENCIL AND ONE CANNES LION AWARD FOR HYUNDAI, A PENCIL IN ONE SHOW WITH SPOTIFY, AND A COUPLE OF CLIOS WITH NETFLIX.
I HAVE ALSO BEEN FORTUNATE TO WIN SEVERAL FILMMAKING AND PHOTOGRAPHY COMPETITIONS .
  • CANNES YOUNG LIONS

    GOLD FILM WORLDWIDE 2021: YOUNG  LEADERS
    GOLD PRINT COLOMBIA 2021: LOVE IS A CLASSIC
    SILVER FILM COLOMBIA 2021: KJUYA
    BRONZE PRINT COLOMBIA 2021: SMALL BIGGEST STORIES
    SHORTLIST SENIOR LIONS 2026 : LA FUNA


  • CANNES  

    BRONZE ENTRETAINEMENT FOR SPORTS/NETFLIX/SENNA´S CUT/ 2025  
    BRONZE PRINT/HYUNDAI/SPEEDING EMOJIS (TOY)/ 2019  
    BRONZE PRINT/HYUNDAI/SPEEDING EMOJIS (PARTY)/ 2019 .
    BRONZE PRINT/HYUNDAI/SPEEDING EMOJIS (LAUGH)/ 2019 .
    SHORTLIST OUTDOOR/NETFLIX/ CREDIT CARD BILLBOARD/ 2023 .
    SHORTLIST OUTDOOR/CONSERVATION INT/ STUPID PACKS/ 2019 .
    SHORTLIST FILM (TV/CINEMA) /NETFLIX/SENNA´S CUT/ 2025  
    SHORTLIST FILM (VIRAL)/NETFLIX/SENNA´S CUT/ 2025  
    SHORTLIST DIGITAL CRAFT/NETFLIX/SENNA´S CUT/ 2025  
 
  • D&AD  

    WOOD PENCIL PRESS AND OUTDOOR/HYUNDAI/SPEEDING EMOJIS/ 2019 .

  • CLIO SPORTS

  •              GOLD FILM/NETFLIX/ SENNA’S CUT//2025
  •              GOLD ATHLETE STROYTELLING/NETFLIX/ SENNA’S CUT//2025
    GOLD 61 SECONDS IN 5 MINUTES/NETFLIX/ SENNA’S CUT/2025
    SILVER FILM CRAFT/INNOVATION/ NETFLIX/SENNA’S CUT/ 2025
                 SHOSRTLIST/ EDITING/ NETFLIX/SENNA’S CUT/ 2025

  • CLIO ENTERTAINMENT

    GOLD EDITING/NETFLIX/SENNA’S CUT/ 2025
    SILVER AUDIO VISUAL TEASER/NETFLIX/SENNA’S CUT/ 2025
    SILVER SOCIAL MEDIA/NETFLIX/ SENNA’S CUT/ 2025
    SILVER FAN ENGAGEMENT/NETFLIX/ SENNA’S CUT/ 2025
    BRONZE AUDIO VISUAL CRAFT/NETFLIX/ SENNA’S CUT/ 2025
    SILVER DIGITAL OUTDOOR/NETFLIXI/CREDIT CARD BILLBOARD/ 2023
    SILVER ART DIRETION/TYPO/NETFLIXI/SQUID GAME CODE/ 2022 .
    SILVER COPYWRITING CRAFT /NETFLIXI/FROM CM TO MC / 2021 .

  • THE CLIO AWARDS
     
    SILVER PRINT /CONSERVATION INTER /STUPID PACKS/ 2019

  • THE ONE SHOW
    BRONZE CREATIVE USE OF DATA/SPOTIFYI/LISTENTOYOURFANS/2023 .
    SHORTLIST CRAFT COPYWRITING /NETFLIXI/FROM CM TO MC/2023 .
  • LIA LONDON INTERNATIONAL AWARDS  
    GOLD BRAND ENTERTEINEMENT/NETFLIX/SENNA’S CUT/ 2025

  • NEW YORK FESTIVALS

    BRONZE CREATIVE USE OF DATA/SPOTIFY/ LISTENTOYOURFANS/ 2023.
    FINALIST AND SHORTLIST OUTDOOR/NETFLIX/ WHITE NOISE/ 2023.
    FINALIST AND SHORTLIST TYPOGRAPHY/NETFLIX/ SQUID GAME/ 2023.

  • EL OJO DE IBEROAMERICA
                 GOLD BEST LOCAL IDEA/NETFLIX/SENNA´S CUT /2025
    GOLD EL OJO SPORTS/NETFLIX/SENNA´S CUT /2025
    GOLD EL OJO DIGITAL & SOCIAL/NETFLIX/SENNA´S CUT /2025
    GOLD EL OJO FILM/ENTRETENIMIENTO/ /NETFLIX/SENNA´S CUT /2025
    GOLD EL OJO FILM/120 SEG ADS/NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO CREATIVE DATA/VISUALIZATION/NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO CREATIVE DATA/CREATIVITY/NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO DIGITAL & SOCIAL/NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO FILM /VIRAL//NETFLIX/SENNA´S CUT /2025
    SILVER EL OJO FILM /USA OF DATA/ /NETFLIX/SENNA´S CUT /2025
    BRONZE EL OJO SPORTS/BRAND EXCELENCE /NETFLIX/SENNA´S CUT /2025
    GOLD CREATIVE USE OF DATA/SPOTIFY/ LISTENTOYOURFANS/ 2022.
    SILVER BEST COPY/SPOTIFY/LISTENTOYOURFANS/ 2022..
    SILVER INTEGRTION OF DATA/SPOTIFY/LISTENTOYOURFANS/ 2022.
    SILVER USE OF DATA/SPOTIFY/LISTENTOYOURFANS/ 2022.
    SILVER PRINT/HYUNDAI/ SPEEDING EMOJIS/ 2019.
    SILVER PRINT/CONSERVATION INT/STUPID PACKS/2019


  • EL DORADO
    GRAND PRIX FILM/NETFLIX/SENNA’S CUT/ 2025
    GOLD FILM CRAFT/NETFLIX/SENNA’S CUT/ 2025
    SILVER ENTERTAINMENT/NETFLIX/SENNA’S CUT/ 2025
    SILVER INNOVATION AND CREATIVE USE OF DATA/NETFLIX/SENNA’S CUT/ 2025
    BRONZE SOUND DESIGN/NETFLIX/SENNA’S CUT/ 2025
    GOLD DIRECT/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    GOLD OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    SILVER OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    SILVER OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    SILVER OUTDOOR/NETFLIX/CREDIT CARD BILLBOARD/ 2023
    BROZE BRAND EXPERIENCIE/NETFLIX/CREDIT CARD BILLBOARD/ 2023 .
    BROZE BRAND EXPERIENCIE/NETFLIX/CREDIT CARD BILLBOARD/ 2023 .
    BROZE BRAND EXPERIENCIE/NETFLIX/CREDIT CARD BILLBOARD/ 2023 .
    SILVER YOUNG GOLDS/ANDII/DIGITAL/ 2022 .
    SILVER OUTDOOR:ART DIRECTION /NETFLIX/SQUID GAME CODE/2022 .
    BRONZE OUTDOOR/SPOTIFY/ LISTENTOYOURFANS/ 2022.
    BRONZE DIRECT/SPOTIFY/ LISTENTOYOURFANS/ 2022.
    BRONZE OUTDOOR/NETFLIX/ LA CASA DE PAPEL/ 2021.
    SHORTLIST OUTDOOR/NETFLIX/ LA CASA DE PAPEL/ 2021.
    SILVER PRINT /CONSERVATION INT/STUPID PACKS/2019.        
    SHORTLIST ./2024 ILLUSTRATION CRAFT NETFLIX/ / KAMASUTRA AND CHILL
    SHORTLIST ./2024 ILLUSTRATION CRAFT NETFLIX/ / KAMASUTRA AND CHILL

  • GERETTY AWARDS
    GRAND PRIX MEDIA CUT/NETFLIX/SENNA’S CUT/ 2025
  •              SILVER ENTERTEINEMENT CUT /NETFLIX/SENNA’S CUT/ 2025
    BRONZE INNOVTION CUT /NETFLIX/SENNA’S CUT/ 2025

  • WEBBY AWARDS
    SHORTLIST SOCIAL BUILDING /NETFLIX/FROMC CM TO MC / 2021 .

  • IAB MIXX MEXICO
    SILVER FILM SOCIAL/COBRA KAI/VALLE DEL MAMADOL/ 2021 .

  • CÍRCULO CREATIVOS MEXICO

    BRONZE SOCIAL INFLUENCER MARKETING/COBRA KAI/VALLE DEL MAMADOL/ 2021-22 .

  • CÍRCULO CREATIVOS ARGENTINA  [EL DIENTE]

    GRAND PRIX DIGITAL AND SOCIAL/NETFLIX/SENNA’S CUT/ 2025
    GOLD SOCIAL VIDEO/NETFLIX/SENNA’S CUT/ 2025
    SILVER USE OF DATA/NETFLIX/SENNA’S CUT/ 2025
    BROZE FILM/NETFLIX/SENNA’S CUT/ 2025
    BROZE ENTERTAINMENT AND CONTENT/NETFLIX/SENNA’S CUT/ 2025
    MENTION INTERACTIVE SOCIAL MEDIA CONTENT /NETFLIX/FROM CM TO MC/ 2019
    MENTION INTERACTIVE ACTIVATION SOCIAL MEDIA /NETFLIX/FROM CM TO MC/ 2019

  • +DIGITAL AWARDS

    GOLD COMUNICATION /CONTENT/NETFLIX/SENNA’S CUT/ 2025
    SILVER COMUNICATION/ SPORTS/NETFLIX/SENNA’S CUT/ 2025
    SILVER DESIGN/DIGITAL CRAFT/NETFLIX/SENNA’S CUT/ 2025
    BRONZE COMUNICATION/VIDEO/NETFLIX/SENNA’S CUT/ 2025
    BROZE DESIGN/CREATIVE DATA/NETFLIX/SENNA’S CUT/ 2025

  • LÁPIZ DE PLATINO

    SILVER DIGITAL /NETFLIX/FROM CM TO MC/ 2019 .


  • FILMAPALOOZA FILM FESTIVAL 2017 (SEATTLE,USA)

    OFFICIAL SELECTION THE ROULETTE  (2015)

  • INDIE PASSION FILM FESTIVAL 2017 (MIAMI,USA)

    OFICIAL SELECTION THE ROULETTE (2015)

  • 48 HOUR FILM PROJECT  COLOMBIA

    WINNER FESTIVAL THE ROULETTE (2015) MEDELLIN.
    WINNER BEST PICTURE THE ROULETTE (2015) MEDELLIN.
    WINNER BEST SCREENPLAY THE ROULETTE (2015) MEDELLIN.
    WINNER BEST DIRECTION THE ROULETTE (2015) MEDELLIN.
    WINNER BEST SOUND THE ROULETTE (2015) MEDELLIN.
    WINNER BEST SOUND THE OWNER (2019) BOGOTÁ
    WINNER BEST USE OF LINE THE OWNER (2019) BOGOTÁ
    NOMINATED BEST DIRECTION THE OWNER (2019) BOGOTÁ
    NOMINATED BEST PICTURE THE OWNER (2019) BOGOTÁ
    NOMINATED BEST SCREENPLAY THE OWNER (2019) BOGOTÁ
    NOMINATED BEST ACTING THE OWNER (2019) BOGOTÁ
    NOMINATED BEST USE OF OBJECT THE OWNER (2019) BOGOTÁ
    NOMINATED BEST USE OF CHARACTER THE OWNER (2019) BOGOTÁ
    NOMINATED BEST CINEMATOGRAPHY THE OWNER (2019) BOGOTÁ
    NOMINATED BEST USE OF GENRE THE OWNER (2019) BOGOTÁ
    NOMINATED BEST USE OF LINE THE OWNER (2019) BOGOTÁ


  • GETTY  IMAGES
    SELECTED CONTIBUTION PHOTOGRAPHER /CANNES/BACK TO THE FUTURE (2018)

  • CANON EXPERIENCE
    FINALIST (2) PHOTOGRAPHY /EL YATE -SINESTESIA .

  • LURZER’S ARCHIVE
    PRINT NETFLIX/KAMASUTRA&CHILL/ 2023
  •                  PRINT NETFLIX/WHITE NOISE/ 2023
    PRINT SPOTIFY/LISTENTOYOURFANS/ 2023
    PRINT HYUNDAI/SPEEDING EMOJIS / 2019
    PRINT INTERNACIONAL CONSERVATION/STUPID PACKS / 2019




                                                                                                         



                                                      

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